These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News . . . project during Week 4. This project is due in Week 4 and is worth 70 points. The project may draw on items from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some examples of advertising that demonstrate effective and/or ineffective use of color.
These items should be accompanied by a one-page report (use bullet points), explaining
why and how the material is important and relevant to the course content; and
what practical managerial implications the material has.
Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions or watch this Dropbox Tutorial.
See the Syllabus section “Due Dates for Assignments & Exams” for due date information